{"id":4733,"date":"2023-04-26T08:00:59","date_gmt":"2023-04-26T13:00:59","guid":{"rendered":"https:\/\/www.incsight.net\/?p=4733"},"modified":"2026-07-15T18:18:42","modified_gmt":"2026-07-15T23:18:42","slug":"how-can-i-maximize-advertising-and-gift-deductions","status":"publish","type":"post","link":"https:\/\/www.incsight.net\/blog\/2023\/04\/26\/how-can-i-maximize-advertising-and-gift-deductions\/","title":{"rendered":"How Can I Maximize Advertising and Gift Deductions?"},"content":{"rendered":"<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section preset--module--divi-section--default\">\n<div class=\"et_pb_row_0 et_pb_row et_block_row\">\n<div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default\"><div class=\"et_pb_text_inner\"><p>This is part of a bigger series that we did for our\u00a0<a href=\"https:\/\/www.taxsavingspodcast.com\/deductions\" target=\"_blank\" rel=\"noopener noreferrer\">Ultimate Guide to Maximizing Business Deductions and Write-Offs<\/a>. Be sure to check out everything that we discussed in that.<\/p>\n<p>Today we are going to be focusing on two key parts, advertising and gifts.<\/p>\n<\/div><\/div>\n\n<div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default\"><div class=\"et_pb_text_inner\"><h1>What Is An Advertising Expense?<\/h1>\n<p>These\u00a0would be costs that\u00a0are incurred to promote\u00a0your business. Some examples include:<\/p>\n<p><img decoding=\"async\" alt=\"Table of deductible advertising expense examples for promoting a business\" src=\"https:\/\/kajabi-storefronts-production.kajabi-cdn.com\/kajabi-storefronts-production\/file-uploads\/blogs\/2147486381\/images\/2cf0bb0-c71a-df8e-ba4a-2be644655_Screenshot_2023-02-08_at_2.39.09_PM.png\" \/><\/p>\n<h1>What Planning Opportunities Exist Around Advertising Expenses?<\/h1>\n<ul>\n<li><strong>Move From Charitable Contribution to Advertising<\/strong>\n<ul>\n<li>With the new increased standard deduction, many lose out on getting a tax advantage to giving to charity. Supporting a charity? If you can find a way to tie it to advertising you can take it as an advertising expense which is more beneficial than a charitable deduction. Some examples are:\n<ul>\n<li><strong>Sponsoring Local Event:<\/strong>\u00a0Put your logo on items or promotional materials that could then lead to new business.<\/li>\n<li><strong>New Client\/Social Media\/Review Charity Drive:<\/strong>\u00a0Run a promo that says for every new client or follower or review you will donate $x to charity.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Clothing<\/strong>\n<ul>\n<li>Clothing is traditionally NOT deductible if it is appropriate for everyday use. However, put your logo or brand on your clothing, then\u00a0make it a deductible advertising expense.\u00a0<\/li>\n<li><strong>Note:<\/strong><span>\u00a0<\/span>Do not get greedy in this area. Still do the sniff test. Is putting your logo on the inside a suite coat make it deductible? No. However, would putting a logo on a polo shirt be deductible? Generally Yes.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h1>What Is A Gift Expense?<\/h1>\n<p>The cost of business gifts to current or prospective customers is deductible up to a maximum of $25 per customer per year. Examples include:<\/p>\n<ul>\n<li>Gift Cards to Stores or Restaurants<\/li>\n<li>Flowers<\/li>\n<li>Baskets<\/li>\n<li>Wine<\/li>\n<\/ul>\n<h1>What Planning Opportunities Exist Around\u00a0Gift Expenses?<\/h1>\n<ul>\n<li><strong>Different Categorization<\/strong>\n<ul>\n<li>Can you find a separate category that would be valid to code an item under? Let's say you want to give iPads to your team, could you load it with content and training materials to categorize as a training deduction vs gift. Could it be used to do work instead of personal use?<\/li>\n<\/ul>\n<\/li>\n<li><strong>Married Couple (or Family)<\/strong>\n<ul>\n<li>The $25 limit is per individual, if you are gifting to a married couple you can double it to $50, assuming you have a relationship with both.<\/li>\n<\/ul>\n<\/li>\n<li><strong>Branding and Logo\u00a0<\/strong>\n<ul>\n<li>Is there a way you can put your logo or brand on specific items and treat them as an advertising expense? The following items are not considered gifts:\n<ul>\n<li>An item that costs $4 or less and has your name on it and is widely distributed (think: pens, desk sets, bags, accessories, etc.)<\/li>\n<li>Signs, display racks, or other promotional material to be used on the business premises of the recipient.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Again, this is just a nibble into some planning opportunities to help you maximize your business deductions. I want to encourage you to check out our full series on this in our\u00a0<a href=\"https:\/\/www.taxsavingspodcast.com\/deductions\" target=\"_blank\" rel=\"noopener noreferrer\">Ultimate Guide to Maximizing Business Deductions and Write-Offs<\/a>\u00a0to also understand what you need to ensure you are doing to protect yourself and provide full documentation as well.<\/p>\n<p>Remember, do not get greedy and always do the sniff test. If I was explaining this business purpose to an IRS auditor, would it sound legit?<\/p>\n<h1><\/h1>\n<\/div><\/div>\n\n<div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><iframe src=\"https:\/\/www.buzzsprout.com\/1837660\/episodes\/12717245-how-can-i-maximize-advertising-and-gift-deductions?client_source=small_player&amp;iframe=true&amp;referrer=https:\/\/www.buzzsprout.com\/1837660\/12717245-how-can-i-maximize-advertising-and-gift-deductions.js?container_id=buzzsprout-player-12717245&amp;player=small\" loading=\"lazy\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\" title=\"Small Business Tax Savings Podcast, How Can I Maximize Advertising and Gift Deductions?\"><\/iframe><\/div><\/div>\n\n<div class=\"et_pb_code_1 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/nQ-Zt_fMW7s?si=x_l2BKkUEH--fWJe\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/div>\n\n<div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module preset--group--divi-text--divi-font-header--h1y3ko5--default preset--group--divi-text--divi-font-body--h19rs5u--default preset--group--divi-text--divi-font-body--h1yjkjr--default\"><div class=\"et_pb_text_inner\"><ul>\n<li style=\"list-style-type: none;\">\n<p><strong>The Time Is NOW To Start Paying Less In Taxes.\u00a0<\/strong><strong>Join<span>\u00a0<\/span><span>TaxElm<\/span><span>\u00a0<\/span>and start eliminating taxes and growing your wealth!<\/strong><\/p>\n<p>What you'll get:<\/p>\n<ul>\n<li><strong>Tax Savings Blueprint and Training:<\/strong><span>\u00a0<\/span>This is your roadmap to hit the ground and start implementing. Know exactly which strategies are relevant to you and which ones you should focus on first! Then dive into the training library with content, videos, downloads, guides, templates, etc. and start implementing right away!<\/li>\n<li><strong>Unlimited Access to Tax Experts:<\/strong><span>\u00a0<\/span>Got a specific question about a tax rule? You\u2019ll have unlimited messaging access directly with-in the software to our team of tax experts to get the accounting and tax answers you need.<\/li>\n<li><strong>Annual Comprehensive Consultation:<\/strong><span>\u00a0<\/span>Once a year you get a live meeting with a tax expert to discuss anything tax savings you would like. This is your time to get your questions answered live 1-on-1.<\/li>\n<li><strong>Annual Tax Return Review:<\/strong><span>\u00a0<\/span>Each year, upload your prior year tax returns, and our expert team will meticulously analyze them to generate a custom report highlighting key findings and actionable savings strategies tailored to your specific tax situation.<\/li>\n<li><strong>Monthly Webinars and Training:<\/strong><span>\u00a0<\/span>Every month, we host a live, virtual training session on a key tax topic. Join us live and bring your questions or view the training on your own schedule (recordings are added to the tax training library).<\/li>\n<li><strong>Partner Directory and Discounts:<\/strong><span>\u00a0<\/span>You get exclusive, members-only rates and access to our expert referral network for accounting, bookkeeping, tax preparation, payroll, financial planning, legal, retirement planning, tax resolution, and more!<\/li>\n<li><strong>TaxElm Guarantee:<\/strong><span>\u00a0<\/span>We will present tax saving strategies that will, at a minimum, cover the cost of your subscription fee or your money back!<\/li>\n<\/ul>\n<p>It is like having a tax\u00a0strategist walking with you along this entrepreneurial journey!<\/p>\n<\/li>\n<\/ul>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n<div class=\"et_pb_row_1 et_pb_row et_block_row\">\n<div class=\"et_pb_column_1 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\">\n<div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper preset--group--divi-button--divi-font--h1vi52x--default_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_animated et_pb_module et_block_module preset--group--divi-button--divi-font--h1vi52x--default\" href=\"https:\/\/taxelm.com\/?via=incsight\">Join TaxElm<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":4738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"rs_blank_template":"","rs_page_bg_color":"","slide_template_v7":"","footnotes":""},"categories":[32,36,51,33],"tags":[42],"class_list":["post-4733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-accounting","category-small-business","category-tax-planning-strategy","category-taxes","tag-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Can I Maximize Advertising and Gift Deductions? - IncSight<\/title>\n<meta name=\"description\" content=\"Turn charitable giving into an advertising deduction. 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